Polling on race is notoriously difficult; voters rarely admit to prejudice. Polls suggested that somewhere between 10 and 30 percent of voters thought that race would be an important factor in the election. Some of these were black voters who were likely to vote for Obama, and some were white. Few whites were flat-out racists, and most of those would vote Republican anyway. But some older and working-class voters, particularly in Appalachia, the mountainous spine that runs from upper New York state to the Deep South, harbored lingering apprehensions and resentments toward African-Americans. Their motives were often mixed and hard to read. In critical swing states like Ohio and Pennsylvania, these voters potentially held the balance of power; they had once been solid New Deal Democrats but had broken away to vote for Reagan in the 1980s, and now their allegiance was up for grabs. The Obama staffers did not believe that Clinton (or the Republicans in the fall) would make a naked appeal on racial lines. On the other hand, they well understood that clever political operatives could play on fears of Obama as “the Other,” an exotic blend of dark skin and alien background. They could point out, in thinly veiled ways, that Obama did not share their cultural values—they could paint him as a Harvard elitist, a professor type who looked down on gun owners and wanted to turn America into a mongrel nation. Obama’s middle name (Hussein) and Muslim ancestry on his father’s side were a problem. Polls consistently showed that more than 10 percent of voters thought Obama was Muslim, no matter how often he made clear that he was Christian.
Axelrod thought that Bill Clinton’s remark about Jesse Jackson was a gratuitous way of injecting race into the campaign. “Pretty darn intentional,” he told a reporter in late January. Axelrod nurtured a healthy paranoia, and he didn’t entirely trust the Clintons not to play on the politics of fear. He thought of the Clinton campaign as Jaws, he told the reporter. The water might seem calm now, but … Obama continued to appear to float above it all. In late November, he had met with a group of successful black women in public life that called itself the “Colored Girls Club.” The lunch had been arranged by Donna Brazile, who counseled Obama as well as Clinton. Obama told the group that as far as he was concerned, race would not become a topic; he made clear that he would not play identity politics. In South Carolina, the Obama campaign refused to indulge in the time-honored, if slightly disreputable, practice of dispensing “walking-around money” to activists and preachers in the black community. The Clintons, by contrast, continued to hand out the usual favors and cash. Obama not only won the black vote overwhelmingly, he also won the state of South Carolina by 30 points. The press went back to calling him the favorite to win the nomination. As he watched Bill Clinton’s favorability rating drop 17 points in a single week around the South Carolina primary, Obama didn’t say anything, Axelrod observed. The candidate just shook his head—and smiled.
It may have been a Cheshire-cat grin, but Obama was not a gloater. There was no high-fiving or obvious schadenfreude. As Axelrod saw him, Obama didn’t enjoy a good hate. That would be a waste of time and emotion, and Obama was, if nothing else, highly disciplined.
Obama carefully conserved his energy. He was not a man of appetites, like Bill Clinton, who would grab whatever goodie passed by on the tray. Obama was abstemious. Indeed, to the reporters following him, he appeared very nearly anorexic. Most candidates gain the Campaign 10 (or 15). Hillary was struggling with her waistline, as she gamely knocked back shots and beers in working-class bars and gobbled the obligatory sausage sandwiches thrust at her in greasy spoons along the Trail of the White Working-Class Voter. Obama, by contrast, lost weight. He regularly ate the same dinner of salmon, rice and broccoli. At Schoop’s Hamburgers, a diner in Portage, Ind., he munched a single french fry and ordered four hamburgers—to go. At the Copper Dome Restaurant, a pancake house in St. Paul, Minn., he ordered pancakes—to go. (An AP reporter wondered: who gets pancakes for the road?) A waiter reeled off a long list of richly topped flapjacks, but Obama went for the plain buttermilk, saying, “I’m kind of traditionalist.” Reporters joked that if he ate a single bite of burger or pancake once the doors of his dark-tinted SUV closed, they’d eat their BlackBerrys. Frustrated by reporters fishing for trivial “gaffes,” Obama did not like coming back to the plane to talk to the press. As he trudged back from time to time to deal with the reporters’ incessant questions, he looked like a suburban dad, slump-shouldered after a long day at the office, taking out the trash.
His one true recreation and release was basketball. In early February, a reporter joined Obama’s standard game, whose regulars included some good players, including Michelle Obama’s brother, Craig Robinson, a former Princeton player who coaches basketball at Oregon State University, and Reggie Love, Obama’s “body man,” his all-purpose valet, who stands 6 feet 4 and had played at Duke. Obama was wearing long sweatpants; alone among the players he did not remove them to reveal the skinny legs beneath. Obama is not a natural under the hoop. He doesn’t glide. His motion is herky-jerky, from the dangerously high bounce of his dribble to the way he pumps his knees when he runs, chest out, like an Army recruit running in formation. But he could show surprising quickness, snapping a crossover dribble in front of an inattentive defender and driving past him for a layup—a savvy departure from the unhurried, deliberate pace at which he usually plays.
Obama has always been fiercely competitive and not above stacking his team with the best players. This led to at least one loud argument on the court with his friend Alexi Giannoulias, the Illinois state treasurer, in the tense days before the Iowa caucuses. Obama had loaded his team with Love and some other hot shots, and Giannoulias’s team was losing badly. “So I got mad and started yelling at him—’I want to win too!’ ” recalled Giannoulias. “And it got under his skin.” Obama responded, with rare heat, “I don’t care who I play with. I’ll play with anybody! You want to switch teams? We can switch teams if you want!” Giannoulias declined, out of pique more than anything, he recalled. “And then he just gave me this smile,” Giannoulias said, mimicking Obama’s signature smile, teeth flashing, eyes crinkled, chin slightly tucked in, a surprising gleam of warmth, guaranteed to disarm.
Obama’s slightly ethereal presence on the campaign trail was balanced by his down-to-earth wife, who had her own travel schedule and was beginning to appear on women’s shows like “The View.” The idea was to show her as an appealing mom and regular gal– […continued on page 3]