Press Release

Join Former Alcatel-Lucent Treasury Manager for Webinar on Effective Foreign Exchange Risk Management

Industry Luminary Fikre Bizuneh and FiREapps CFO/COO Corey Edens Provide Insight Into Foreign Exchange Best Practices

SCOTTSDALE, AZ–(MARKET WIRE)–Aug 16, 2007 — FiREapps, the leading provider of Foreign Exchange Exposure Management Technologies, announced today that former Alcatel-Lucent Treasury Manager Fikre Bizuneh will lead an upcoming Webinar with FiREapps CFO/COO Corey Edens on effective foreign exchange exposure management and how foreign exchange exposure impacts the foreign exchange lifecycle.

During this one-hour Webinar, Fikre Bizuneh will draw on the experience he gained helping to establish and manage the world class foreign exchange exposure management processes at Alcatel-Lucent, to outline foreign exchange best practices. Additionally, he will discuss trends in foreign exchange management he has observed in his new role as senior risk analyst for FiREapps. Bizuneh will be joined by FiREapps CFO/COO Corey Edens, to discuss the foreign exchange lifecycle and how foreign exchange exposure management impacts corporate balance sheets and future cash flows.

Join FiREapps for this highly informative discussion and learn practical tips and techniques to take advantage of immediately to ensure data integrity, streamline processes and reduce the cost and effort required to manage foreign exchange exposures within your own organization.

Topic: Executive Briefing on Foreign Exchange Best Practices
Date: Wednesday, August 22, 2007
Time: 11:00am PDT / 1:00pm CDT / 2:00pm EDT

To register: http://www.fireapps.com/News/webinars.asp

“As more organizations take their operations beyond U.S. borders, CFOs and risk managers must understand the countless new exposures they face and they need to understand the consequences of poor exposure data integrity that exists within most corporations and the decisions being made based on that data,” said Fikre Bizuneh, senior risk analyst, FiREapps. “FiREapps provides both the deep expertise as well as the only technology solution to help organizations address this difficult problem, and minimize the impact of foreign currency fluctuations on their bottom line.”

About Fikre Bizuneh

Bizuneh recently joined FiREapps as senior risk analyst. Bizuneh most recently served as the treasury manager for Alcatel-Lucent, where he managed the company’s foreign currency risk and developed and implemented a centralized cash flow forecasting methodology for real time monitoring of FX exposures. At FiREapps, Bizuneh works with FiREapps prospects and clients in achieving and maintaining best practices to manage financial risk and meet compliance requirements.

About Edens

Corey Edens is CFO/COO of FiREapps; he joined the company in 2000. Prior to this appointment, he was the president of Valcon Distributing Ltd., Inc. Before Valcon, Edens served as the controller and director of operations for the Microsoft Network. Edens works closely with FiREapps’ customers to design, develop and implement the FiREapps solution.

About FiREapps

FiREapps, a subsidiary of Rim-Tec, Inc., is the leading provider of Foreign Exchange Exposure Management Technologies. The company provides technologies and services that help corporations optimize foreign exchange processes. These solutions help customers mitigate risk while increasing profitability and operational efficiencies. FiREapps has offices in Scottsdale, Arizona and Portland, Oregon.

Contact:

Contact:
Dara Sklar or Michael Kellner
Schwartz Communications
415-512-0770
[email protected]

Source: FiREapps