Atlanta police have released sketches of two men they want to talk to in connection to the shooting death of Jagama Beyene, a 26-year-old Ethiopian film producer who worked part time as a store clerk.

(Fox 5) — Jagama was known to his friends and family as “J” and Jack Wizzy Now, they’re asking why he was shot to death in such a brutal manner. Bullet holes were found all over the Citgo Gas Station where Beyene worked, and was shot on Thursday morning.

“I hope somebody will find out who did it and then I hope we will be able to know why,” said Essete Roister, the victim’s cousin. “The question is, why? He don’t deserve this.”

Beyene’s cousin spoke to FOX 5’s George Franco at his home in Tucker. She says her cousin was the writer, producer and director of a documentary on Ethiopians struggling to make it in Metro Atlanta. It was released this past August.

“The message of the movie is not to give up, not to quit—just to go strong,” said Daniel Cebray, Beyene’s friend.

Beyene’s friends say he mirrored the movie after his life. They say he’d been in the area for a couple of years, moving here from the Washington, D.C. area. They say he was working at the gas station to make ends meet when he was gunned down by two men after police say he was robbed.

What strikes the manager of the Citgo is the viciousness and senselessness of the crime. He says after the robbery and shooting occurred in the store, the perpetrator fired back at the store. Bullet holes are seen in a cooler.

Roister asked that the person responsible please come forward.

“I will forgive you, but we wanted to know why,” she said.

Now, Beyene’s family is coming together with friends in Atlanta, where he had been trying to carve out a new life and a name for himself.

Atlanta police say it’s possible a third man may have been involved in the murder of Beyene. They believe he and the other two men fled the scene in a red truck or SUV.